Novuhair Head Bags Agora Award

President and CEO Wins in the Individual Category of the 37^th Agora Awards

Quezon City, Philippines – Nutramedica, Inc. President and CEO Sheila Mae Velilla bagged the Outstanding Achievement in Entrepreneurship – Medium Scale at the recently concluded 37^th Agora Awards.  Nutramedica is a homegrown 100% wholly-owned Filipino enterprise that manufactures and distributes Novuhair, an acclaimed line of products that addresses hair loss.

Held last October 26 at PICC, CCP Complex, the Agora Awards recognizes individuals and organizations for exceptional marketing skills and strategies.  It is touted to be the premier marketing awards body in the country and sets the high standards of excellence in the industry.

FROM HUMBLE BEGINNINGS TO BIG WINNER

Moving in an industry dominated by giant multinational pharmaceutical companies, Nutramedica’s tenacious rise from its humble beginnings as a microenterprise is one for the books.  Thanks largely to its creativity and innovation, it has become a major player with a well-established niche in the industry.

Founded in 2004 by Velilla, Nutramedica develops beauty and healthcare products out of natural and mostly indigenous ingredients.  It is one of the pioneers in the commercialization of virgin coconut oil (VCO) and gained wide success with its slogan “healthiest oil on earth,” which led to its acquisition by a big company. 

It continued to create more VCO-based skin care products and hit the jackpot with its latest, and now banner, product – Novuhair, nature’s answer to hair loss.  This breakthrough solution is made of 19 herbal ingredients and comes in topical scalp lotion, herbal shampoo, and herbal conditioner that effectively battles the effects of hair loss and helps enhance and restore one’s crowning glory.

Launched in 2009, Novuhair enjoys tremendous success until today.  It is widely accepted not only here in the Philippines, but also in other countries.  It is set to enter the international market, starting with the United States (US), in December of this year.  Such bold, yet timely, move of the company to export Novuhair to the US and eventually the Middle East also opens the opportunity for proudly-made local products to penetrate the global arena.

Novuhair’s popularity and market leadership may be attributed to the company’s initial market study coupled with the right timing, as well as smart use of resources by coming up with an effective tri-media campaign best described as low-budget yet high-impact marketing. 

Leveraging on its organic growth from a microenterprise to medium scale with over 30 employees in a span of 12 years, Nutramedica continues to further develop, market and distribute high-quality goods that could bring honor to the country.

The firm raises the bar in entrepreneurship with its faithful adherence to best business practices, such as provision of high quality products and excellent services, adaptability to market trends, constant innovation, diversification of trade, and giving back to society.

 “Great things in business are never done by one person, they are done by a team of people”, Velilla quotes Steve Jobs when asked what’s her secret to success in this competitive business of beauty and healthcare.  

“We at Nutramedica also adhere to our core values of integrity, trust, fairness, discipline, humility, leadership, teamwork and faith in God.  That’s our winning formula,” Velilla further adds.

Novuhair Topical Scalp Lotion, Shampoo and Conditioner are available in all Mercury Drug Stores and other leading drug stores nationwide. For more information visit www.novuhair.com, like the brand’s official Facebook Page at Novuhair Official, follow it on Twitter at @NovuhairNatural and on Instagram @novuhairofficial. You may also call the Novuhair hotlines at 4136570 and 09228830575 and order online at Lazada and regaloservice.com.

Battle The Elements: Converse Debuts The New Counter Climate Collection

Launching this Fall/Winter 2016, Chuck II Leads Converse Footwear Against the Wet Weather With Canvas, Leather and Rubber

Converse is taking wet weather head-on this season, combining classic sneaker designs with premium weatherized features, with the debut of the Fall/Holiday 2016 Converse Counter Climate Footwear Collection. The new collections provide the necessary tools to combat the climate shifts while emphasizing essential weather-beating benefits. The innovative sneaker collections feature a bold mix of colors and materials including water repellent canvas, rubber and leather, and waterproof neoprene. Divided into three unique categories:  Shield Canvas, Leather and Rubber-- these collections are intended to stand up against the unpredictable inclement weather.

Each sneaker has been treated to help tackle rainy weather while maintaining comfort and style. The Converse Counter Climate Shield Canvas sneakers have been given a DWR (durable water repellant) treatment, standing guard as the first line of defense against the rain.

For the holiday season, both new and time-honored styles endure the harsh elements with the Counter Climate Rubber collection. These rubber sneakers are winter-ready with water resistant material and heat retention.

Converse Chuck Taylor All Star II Shield Canvas

Designed for the Chuck Taylor lover who can’t give up their Chucks no matter what the weather, the new Converse Chuck Taylor All Star II Shield Canvas sneaker combines the enhanced comfort of a Lunarlon sockliner, non-slip padded tongue and micro-suede lining with materials that can also withstand most climate challenges. Converse has added a water repellent Shield Canvas and a gusseted tongue, as well as removing the medial eyelets to make a durable sneaker that is ready for wet and rainy adventures. The sneakers also feature reflective heel webbing and barrel laces for added visibility in low light environments.

Available colors: Black/Volt, Black/Reflective, White/Lava, Black

Suggested retail price: Php 4,550

Converse Chuck Taylor All Star II Rubber

Another iteration of the Chuck II will also be releasing this fall - the Converse Chuck Taylor All Star II Rubber. By incorporating a transparent rubber overlay on the iconic Chuck II silhouette, this allows for the sneaker to breathe while repelling water and protecting feet from the elements. The sneaker includes all the features and benefits of the Chuck II such as a Lunarlon sockliner and a non-slip padded tongue, while adding a beautifully crafted dimensional canvas for breathability, micro-perforated leather lining for comfort, and a heat reflecting barrier at the footbed for warmth.

Available Colors:

Suggested retail price: Php 5,430

Converse Cons One Star Shield Canvas

This season, the Converse Cons Star also receives the Shield Canvas treatment, combining the enhanced comfort of a Lunarlon sockliner with a lightweight and breathable canvas that can also withstand the rain. Added features include a gusseted tongue and removed medial eyelets allowing the sneaker to tolerate wet environments. Traction rubber has also been incorporated to the outsole, providing additional grip.

Available colors: Black, White, Obsidian

Suggested retail price: Php 4,250

Converse Jack Purcell Signature Twill Shield Canvas

The Converse Jack Purcell Signature collection introduces a thicker Shield Canvas with a water repellent finish, and a tri-color reflective heel stay. A mesh lining backing the shield canvas regulates temperatures across a range of climates while still keeping the sneaker breathable. Reflective laces add flare while a gusseted tongue construction will prevent water from seeping into the dual pod Nike Zoom Air insole technology.

Available colors: Inked, Natural

Suggested retail price: Php 5,590

Converse Jack Purcell Signature M-Series

This fall, Converse introduces a high top silhouette combined with Counter Climate Shield Canvas. Warm, durable and water-repellent, it delivers all-day, on-the-go comfort. The Shield Canvas complements features like Lunarlon insole cushioning, heat regulating mesh lining and a tri-color reflective heel tab for enhanced visibility in low light.

Available Colors: Hot Cocoa, Black

Suggested retail price: Php 5,430

Converse Essentials

The collection features quality and durable everyday basics for your active, on-the-go lifestyle. Constructed for comfort and fit, the Converse Essentials collection will get softer with time. Each piece includes a natural color fade of fabric with long-term wear, durable stitching, and a managed shrinkage fit that remains the same throughout the lifespan. The collection includes the  Converse Essentials Tee, Converse Essentials Pullover Hoodie, Converse Essentials Full Zip Hoodie and Converse Essentials Jogger.

Available Colors: Black. Grey, Obsidian, Egret

Suggested retail price: Ranges from Php 899.75 to Php 3,339.75

The new Fall/Holiday 2016 Converse Counter Climate Footwear Collection and Essentials are now available at Converse stores nationwide. Visit or www.facebook.com/ConversePhilippines for more! #ConversePHCounterClimate

 Converse shop at the 2^nd floor of the Centrio Mall, Limket Kai and Gaisano.

 For more sneaker designs and styles, visit Converse at Centrio, Limket Kai and Gaisano malls. You may also log on to www.converse.com.ph or like our Facebook page at www.facebook.com/ConversePhilippines

H&M Opens in Cagayan de Oro!

H&M Hennes & Mauritz, Inc. continues its expansion in the southern part of Philippine shores, as it opens what will be its 18^th store in the country this month! Opening to an exciting set of new shoppers in the fast-developing city of Cagayan de Oro,  the over 1,500-square meter store will open its doors in Centrio Mall on October 27, 2016.

“The response from our Mindanao customers, after we opened our 1^st store in Davao just last month, has been incredible! We look forward to catering to even more of the same vibrant shoppers in Cagayan de Oro, as we open in Centrio Mall. We hope to be the city’s destination for fashion and quality at the best price, in a sustainable way,” says Fredrik Famm, Country Manager for South East Asia. “We have also selected a great group of H&M team members to give you the best shopping experience in this store, and we hope you will welcome and embrace them as your own!” he adds.

                                                                     

CDO’s first H&M store will carry the full assortment of H&M including ladies, men’s, kids, shoes, accessories and lingerie. It will also feature a full sports, denim and underwear department for both men and ladies. Within all of these the mindful shopper will find an array  of Conscious and sustainably-produced products, and offer the option to donate used clothes and get a discount voucher to use for their next purchase under H&M’s Garment Collecting program.

Those shopping on opening day can also expect great offers! Gift cards of varying amounts from P300-P2,000 will be handed out to the first 300 in line, with a special prize of P5,000 for the first. The next 300 will walk away with special H&M umbrellas and tote bags. A special treat also awaits stylish shoppers – 3 of the most fashionable people spotted in the queue before opening will be chosen and given P2,000 Gift Cards each. For everyone else shopping until the weekend, great fashion finds for as low as P300 await.

The store will open on October 27, from 11am-9pm, and regular operating hours from 10am-9pm will resume thereafter.

Expo Mom: The Motherhood Journey in Cagayan de Oro

As the ultimate mommy event of the season takes a second trip to Mindanao, expect to be inspired by the different faces of mommyhood on October 15, 2016 at Centrio Mall, from 10AM to 9PM. Whether you're an expectant mom, a new mom, or a mom of three or four, you're going to find something to love at Expo Mom Cagayan de Oro. 

Expo Mom: The Motherhood Journey features a fun and fulfilling all-day program. In the morning The Modern Nanays of Mindanao, a community of moms who promote breastfeeding, babywearing, and cloth diapering, lead the celebration of motherhood with a Mamba session—a Zumba class made especially for moms with slings! Dr. Raissa Paje Bayawa, founder of Happy Heart Kids Yoga, takes the stage next to enlighten moms about the benefits of prenatal yoga and to share some helpful moves as well. 

Two sessions delve deep into the amazing journey that all moms share. The first one focuses on pregnancy and breastfeeding & finding that right balance between home life & career. Guests are Nadine Casino, founder of Modern Nanays of Mindanao & Ruby Caberte a popular blogger who is also a mom. The second touches on baby care with discussions on the right way to wear baby and age-appropriate toys to help with a child's development . Guests for this segment will be an early childhold educator and a few mommies. 

The other exciting activities scheduled include a bento-making session specifically devoted to picky eaters by the pioneering Bento Mommas, who have actually been with us all over the country this year! You can sign up to participate at bit.ly/bentomommasCDO for Php900, inclusive of basic bento tool kit, bento box and food ingredients for the workshop plus freebies from sponsors, all of which you can take home afterward. 

A makeup on the go demonstration for busy mothers by Paola Paladio- Ching follows in the afternoon, and a craft workshop with a homegrown moms and kids crafts group. In between, many prizes will be given away care of our generous exhibitors and sponsors Caltrate and Belo Baby. 

Topping the motherhood celebration is a fashion show devoted to babywearing, showing one and all that it is possible to look positively trendy with a baby in tow. 

A year from its tenth anniversary, Expo Mom continues to be a source of information and inspiration among modern parents and a wellspring of modern products and services for the whole family. 

Expo Mom 2016: The Motherhood Journey is co-presented by Caltrate Plus and Belo Baby with Centrio Mall and Ayala Malls as its venue partner, supported by Modern Nanays of Mindanao, Carmel Kho Ricarte and Moms Radio, and Professional Organizers Unlimited, Inc. and Creative Juice Communications are its logistics partners. Entrance to Expo Mom is free. 

For more information, visit www.mommymundo.com/expomom2016

Change is Coming, Make way for CD-R King LED Light Tube

Disruption in technology has changed the way we live. As the cliché goes “Nothing is permanent except change”. What seemed to be a harmless household product, later on proved to be harmful in the long run. Years after fluorescent was discovered, it was found that fluorescent gives off a small amount of ultraviolet light and that 8 hours of exposure under a fluorescent light is already equivalent to an hour of sun exposure.

Further studies also associate conditions like migraine, stress, mood swings and eye strain to prolonged exposure to florescent light.

Environment issues on fluorescent is also a great concern. Fluorescent contains a small amount of mercury. Careless disposal can affect the ecological system.

These studies has prompted most household to switching into CFL during the last few decades which was considered less harmful but still contains fluorescent, thus mercury is still present.

The invention of LED has saved us from the long term use of fluorescent. Nowadays, you will rarely see a household which still uses fluorescent light.

Luminosity factor

If household were very susceptible to changing from fluorescent to LED light, commercial offices proved to be less flexible since they question the luminosity of the proposed light. Larger commercial space requires high luminosity that gives a higher light output. If broken down to lumens versus floor space, fluorescent will boil down to be a cheaper source.

LED light tube

Recent innovation has given a solution to the luminosity factor as it introduces the LED Light Tube, giving commercial offices the lumens they require minus the toxins. LED light tube gives the same high light output of fluorescent with the benefits of LED technology.

CD-R King, your one-stop media provider with its effort to help protect the environment brings this innovation closer to the general public as they offer the technology at a very affordable price.

CD-R King LED light tubes are available in T-8 10watts (php120), T-5 18watts (Php150) and T-5 20watts (Php200), all of which can last up to 50,000 hours. LED light tubes can be purchase with casing or as a replacement tube.

Available in all CD-R King branches nationwide. For more updates, Like/follow them on FB: /cdrkingph.