December 1, 2020

Globe Promotes Love for Local Films, Calls Stop to Digital Piracy

Globe continues to promote love for homegrown treasures such as locally-produced movies, by being the exclusive presenter of the 2020 Metro Manila Film Festival and by pushing for the protection of the Philippine film industry through its anti-piracy advocacy #PlayItRight.


Being a content creator and leader in digital lifestyle, Globe wants everyone to experience a genuine love for the country and its rich local talents, thus, it underscored the importance of keeping the local film industry alive.


The pandemic strongly impacted the arts sector early this year as film production stopped and cinemas closed down. The easing of government restrictions is slowly reviving the industry and producers are now looking at digital platforms to bring streaming content to the people and showcase Filipino talent abroad.


“For years, Globe has committed itself to highlighting local creative contents such as films, music, and shows so we understand and appreciate the passion and hard work that comes with putting together a movie.  This is why we are glad to be a partner of the Metro Manila Development Authority in bringing MMFF to the Filipino homes.  As part of our #PlayItRight advocacy and our desire to make Filipinos love their own, we are here to support our filmmakers, actors, and crew.  We enjoin everyone to do the same by watching the MMFF movies legally from their device whenever or wherever they want to,” said Ernest Cu, Globe President and CEO.


For the first time, the MMFF entries can be viewed through Upstream, the newest transactional video-on-demand (VOD) platform.  Upstream is poised to deliver a better viewing experience for customers while protecting the content creators’ digital rights. Tickets for the MMFF entries may be purchased on Upstream's partner GMovies, the country’s largest aggregator for online cinema ticketing platform. 


The availability of MMFF movies in digital platforms make them an easy target for piracy.  In view of this, Globe appeals to everyone to watch only from legal sources since piracy undervalues and takes away the creative efforts that each member of a production team puts into making a movie or staging a show. MMFF and Globe have been working together since 2017 to stop the illegal downloads and streaming of local movies.


Globe also produces and brings original content to Filipinos through local and international streaming sites.  The company has, likewise, held its own independent film festival for local filmmakers who wanted to hone their craft.


The need to curb piracy is crucial as the Philippines has one of the highest levels of online piracy with 49% of Filipinos admitting to accessing streaming piracy websites or torrent sites, and 10% using illicit streaming devices (ISDs) to access pirated content, according to a September 2020 YouGov consumer survey, commissioned by the Asia Video Industry Association’s Coalition Against Piracy (AVIA-CAP).


Globe’s #PlayItRight campaign is aligned with the company’s commitment to United Nations Sustainable Development Goal No. 8 which promotes decent work and economic growth by requiring societies to create conditions that allow people to have quality jobs. 


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