Solaire Resort and Casino Unveils Its New Plane Livery

Solaire Resort and Casino, the Philippines’ premier integrated resort, in partnership with Air Asia unveils a breakthrough branding project in the Philippines.  

Solaire again raises the bar as it wraps its brightly colored livery on Air Asia’s popular Airbus A320, which is scheduled to embark on its maiden flight this July.  Solaire is the first-ever consumer brand in the country to fully wrap and brand a commercial airline, with an underlying thrust of further promoting tourism in the Philippines and in greater Asia.  

This dynamic collaboration between Solaire and Air Asia represents another step forward in an on-going journey towards providing modern travel and leisure experiences for its customers, with a fresh new approach to their target market.  This partnership will facilitate more passenger and cargo traffic in both regional and domestic flights, and foster stronger trade, cultural and tourism ties within Asia.

“This milestone is a key undertaking between two passionate brands with entrepreneurial and dynamic mindsets. This unprecedented branding project in the Philippines may be taken as a "leadership statement," which attests to Solaire's strong growth momentum in the industry. Yes we are again raising the bar; this time we're taking it to the skies.” says Donato Almeda, Board Director of Solaire Resort and Casino.

Currently, Solaire’s brand colors are donned by just one airplane, but nothing is stopping them from further rolling out this innovative wrap on additional aircrafts in the future with broader partnership arrangements.  The campaign will continue until 2016 and it is envisioned that this high-impact ad in the sky will generate more hype and publicity as the partnership progresses.

Jasper Evangelista, Vice President of Brand & Marketing, Solaire Resort and Casino said, “This aircraft-branding campaign is a strategic branding initiative which would allow us to literally take our brand to greater heights. We have created amazing moments for our customers since Solaire launched last year, and now we’re aiming to further connect with our local & foreign guests and travellers by reinforcing our brand presence in the country’s airports. Sky Solaire will enable us to get immediate traction on this effort and even take it to a level all its own.”

In-line with Solaire’s “Create Your Moments" campaign, which highlights Solaire as the perfect place to create unforgettable memories, this fitting partnership with AirAsia, one of Asia’s leading and multi-awarded airlines in their category, harmoniously evokes the key thrusts of customer service, hospitality, and excitement for both their industries.  This marketing initiative is also primed to open up new revenue streams for both the integrated resort and the airline carrier.

AirAsia Philippines Chairman Maan Hontiveros said, “AirAsia Philippines is a sociable and innovative brand. We also take pride on our collaborative nature. This new livery demonstrates our creative approach to partnerships and marketing opportunities especially with companies that support our vision to grow tourism. We are thrilled to carry Solaire’s brand in the sky and on the grounds at the airports here and abroad extending to as far as our destinations in Malaysia, China and Korea.”

The Solaire experience is stamped with an unparalleled brand of service style, world-renowned Philippine hospitality, top-of-class luxurious accommodations, diverse dining options and impressive gaming facilities, which have all contributed to the way people people view resort casinos in Manila. Many have opted to extend their stay at the resort, to have simply grown to embrace the aspirational and stress-free lifestyle offered to them at Solaire. Solaire Resort and Casino clearly offers the utmost experience of comfort, elegance and luxury in the Philippines right now. 

About Solaire Resort and Casino:

Solaire Resort & Casino, the primary property of Bloomberry Resorts Corporation, is a USD $1.2 Billion integrated destination resort on an 8.3-hectare site in Manila, Philippines opened March 2013. Solaire, a luxury destination casino resort, is the first property to open in the Entertainment City, a government sponsored (Philippine Amusement and Gaming Corporation) economic development zone.

Solaire’s Phase 1 features 500 luxurious rooms, suites and bayside villas, 18,500 square meters of gaming space, a wide range of award-winning dining experience and signature restaurants, sophisticated bars and lounges, and an ample multi-level car park. The property has additional 258,721 square meter expansion project under development which is expected to open 3rd quarter of 2014. For more information and reservations, please contact a travel professional or access the website at www.solaireresort.com

Mother’s Day at Solaire: Choose from discounted room packages and dinner set menu

  

Mothers know best. But this time, Solaire has thought of the best for the special women in our lives. From the special discounted rates in the ultimate family staycation to the exquisite set menus in our fine dining establishments, we’ve made sure that this will be one unforgettable Mother’s Day.

Bring the entire family this ‘Mother’s Day weekend’ and stay in one of our luxurious suites with discounted rates. Under the Summer Family Getaway packages, our rooms go as low as PhP6,000++ for Deluxe Room Cityview and PhP7,000++ for the Deluxe Room Bayview. The special rates are also available in Grand Deluxe Cityview (PhP8,000++), Grand Deluxe Bayview (PhP9,000++) and 2-Bay Suite (PhP12,000).

Our amazing staycation packages come with an impeccable buffet breakfast for two adults and two kids age 6 years and below. For kids who are 7 to 12 years old, we offer a 50% dining discount. Your stay also includes a free use of the swimming pool and the fitness center. To test your luck, the package comes with PhP500 worth of gaming credits.

If you opt to celebrate mom’s special day with a lavish dinner, we have prepared delectable set menus in Fresh, Yakumi, Finestra, Red Lantern and Strip. Everyone in the family can enjoy our mini pizza creation of the day (Roasted Branzino in potato crust, Versuvio tomatoes, white wine and Gamberoni), Pasta Carbonara in rich and creamy sauce with pancetta bacon, Limon Cello lemon and Chicken Parmigiano at our Italian restaurant Finestra.

For the lovers of Japanese cuisine, meanwhile, we offer a special menu that includes Gyuniku Tataki (Seared beef strip loin with onion dressing and micro herbs), Yakumi Sushi and sashimi sampler, Lobster mini soup, Ebi tempura, Chilean Seabass teriyaki and Steamed Japanese style egg custard with foie gras.

Red Lantern also offers a sumptuous set menu for those who prefer Chinese dishes. The family can feast on Hand rolled Beijing duck, Pumpkin soup with seafood and white fungus, Deep fried crispy shrimps with sweet mayonnaise, Wok fried prime beef black pepper sauce, Steamed sliced fish with Tofu in black bean sauce, the seasons best vegetables with oyster sauce, and Braised noodles with spring onions and ginger sesame oil.

Steak house Strip also offers a Mother’s Day menu consisting of Green Pea sphere and crisp ham; Tomato salad dried olive oil and goat’s cheese; Foie gras crumble mousse with candied fruit and nut; Seared tuna blood orange sponge, watermelon and labuyo chili crust; Pork belly beer braised and tomato relish; Smoked Angus beef and Caramel Sand torch banana.

All of our set menus are priced at PhP1,900 and all come with the Solaire Mother’s Day creation, the Caramel cheesecake with red berries and white chocolate silk. If you want to go all –out however, our buffet outlet Fresh is ready with Lechon (Charcoal grilled suckling pig), Roasted prime rib of ‘Gold Label’ prime beef, Brioche baked whole salmon Coulibiac, seafood delights and a long list of desserts which include tarts, cupcakes, cookies, parfaits, doughnuts, puddings and cakes.

May it be the ultimate staycation or a gastronomic adventure in one of our first-class restaurants, Mother’s Day at Solaire is definitely a great bonding opportunity for the entire family.

For reservations, call 888 8888 or log on to www.solaireresort.com for more details.